“Web this and web that” I hear you say.......and why not indeed?
Why are so many companies afraid of providing a customer “self-serve” environment?
Just listen to your customers, ask them what they want and you will find they want an “easy way to do business with you”.
Don’t just develop the same existing processes, procedures & systems in a new media.
Show your customers that you are focussing on their requirements to provide an “easy way to do business with you”.